Ashley was ready to introduce a new kind of offering: Ashley Luxe. A new luxury collection rooted in the idea that great design should be attainable, not exclusive.

To launch Luxe, the brand needed to connect with a style-driven audience and reframe Ashley as a destination for elevated but attainable luxury.

Luxury is often presented as pristine, untouched, and out of reach. And we wanted to show just that, taking a box cutter to all the rules of luxury brands and making something new. 

We used creator and celebrity storytelling to introduce Ashley Furniture to a style-driven audience it had never reached before. We partnered with style icon and A-list actress Hailee Steinfeld as the face of the creative campaign. Through film and social content, we positioned Ashley Luxe as a new kind of luxury: high-end design made to be lived in.

First celebrity-endorsed collection launch for the brand.

Arden, a longtime white-label outdoor cushion manufacturer, was ready to make a name for itself. After years of producing durable, weather-resistant designs behind the scenes, the brand wanted to launch a consumer-facing idea that stood out in the world.

To prove just how weather-tough and comfort-forward Arden’s designs really are, we brought them to the one place that is outdoors all year long and seriously lacked comfort.

Red Rocks Amphitheatre is iconic. But its stone and wood bench seating? Not so much.

We created The Red Rocks Cushion: a custom-designed seat pad inspired by Colorado’s most legendary venue. Designed in collaboration with local artists and available exclusively on-site, it launched as both a functional souvenir and a cultural statement.

We also unveiled a giant version of the cushion as a hit photo opportunity, turning heads and boosting product sales among concertgoers.

First-of-its-kind, artist-designed concert cushion at a major music venue that lead to product sell out.