Kaytee

Kaytee, National retailer of bird seed and backyard birding essentials, was set to launch their Birder Hub, a first-of-its-kind digital destination designed to make birding accessible and enjoyable for everyone, from curious beginners to seasoned enthusiasts.

We brought birding into the mainstream. We built a social-first content ecosystem that made birding approachable, entertaining, and shareable. To really capture the magic of birding, we partnered with Jane Lynch.

Instead of treating birding like a niche pursuit, we framed it as the cultural shift it is, tapping into trend-driven, relatable moments like “chirp-cuterie” boards, quick-hit education, and the universal truth that one day you’ll wake up and suddenly you care about birds. 

20M Social Impressions 

Increasing site traffic by 300%